How Beauty Brands Are Winning Big by Cutting Out the Middleman
The fashion industry is experiencing a revolutionary shift as more brands bypass traditional retail middlemen to connect directly with you, their customer. Direct-to-consumer (DTC) brands like Glossier, Warby Parker, and Everlane have transformed how we shop, offering premium products at surprisingly accessible prices while building genuine relationships with their communities. Gone are the days of settling for whatever your local department store decides to stock – today’s savvy shoppers are embracing a more intimate, personalized way to discover and buy their favorite fashion and beauty items.
This powerful business model …