How Rare Beauty Transformed the Face of Inclusive Makeup
In a beauty industry long criticized for its narrow standards, Rare Beauty emerged as a revolutionary force, redefining inclusivity beyond mere marketing buzzwords. Launched by Selena Gomez in 2020, the brand didn’t just promise diversity – it delivered it through thoughtfully formulated products spanning 48 foundation shades, adaptable formulas for various skin types, and accessibility-focused packaging design. While other brands scrambled to expand shade ranges in response to public pressure, Rare Beauty built inclusivity into its DNA from day one, creating products that celebrate rather than conceal individual characteristics. …
