Conscious Consumption

In a world where beauty standards constantly evolve and new products launch daily, our relationship with beauty consumerism has become increasingly complex. From viral TikTok must-haves to luxury skincare promising miracle results, the average beauty enthusiast now faces an overwhelming array of choices – and mounting pressure to keep up.
The global beauty industry, valued at over $500 billion, isn’t just selling products; it’s marketing promises, aspirations, and ideals. Yet beneath the glossy surface of perfectly curated Instagram feeds and compelling marketing campaigns lies a deeper conversation about self-worth, …

Chanel’s philanthropic foundation is a luminous beacon of hope, empowering women around the globe to unleash their limitless potential. Founded by the visionary Gabrielle “Coco” Chanel in 1920, this trailblazing organization has been unwavering in its mission to uplift and inspire women from all walks of life. Through its groundbreaking initiatives and partnerships, Chanel’s foundation is at the vanguard of the women’s empowerment movement, fearlessly shattering barriers and igniting transformative change. With an …

Recognize the emotional triggers driving your fashion choices. Pause and reflect before making purchases, asking yourself, “Am I buying this to fill an emotional void or because it genuinely aligns with my personal style?”
Cultivate self-awareness by journaling about your emotions and their impact on your shopping habits. This practice will help you identify patterns and make more mindful decisions.
Shift your focus from external validation to internal fulfillment. Instead of seeking temporary emotional highs through new…

Fashion Fair, the iconic cosmetics brand that revolutionized beauty for women of color, has a rich history of Black ownership and empowerment. Founded in 1973 by Eunice Johnson, wife of Ebony and Jet magazines publisher John H. Johnson, Fashion Fair catered to the underserved beauty needs of African American women. Despite changing hands over the years, including a period under non-Black ownership, Fashion Fair has recently returned to its roots. In 2019, Black-owned company Desiree Rogers and Cheryl Mayberry McKissack acquired the brand, ushering in a new era of Black female leadership. Today, Fashion Fair continues its mission to …

Harness the power of self-awareness to identify your unique style and values, aligning your fashion choices with what truly matters to you. Educate yourself on the environmental and social impact of the fashion industry, and seek out brands that prioritize sustainability, ethical labor practices, and sustainable fashion trends. Maximize the potential of your existing wardrobe by embracing versatility, creativity, and a “less is more” approach, curating a collection of timeless, high-quality pieces that …