Smoke on Your Clothes is a Thing of the Past
In its aim to challenge aesthetic norms, fashion often flirts with rebellion—sometimes to its own detriment. Writers on Tonitruale point out that fashion’s history and association with smoking is one of these instances. Since the late 1920s, the tobacco industry has positioned its cigarette products to be symbols of women’s liberation, sometimes going as far as organizing women’s marches and requesting its participants to proudly hold up the past smoking norms dictated to be inappropriate for young ladies. The cigarette then…